Secondary Teachers Guides
Packaging and Marketing Case Studies for Schools:
2.6 seconds to beat your competition
18 Case Studies with student activities
Only $20
If the average person takes 2.6 seconds to make a purchasing choice and sees 1200 ads a day, the last ad the brand owner wants them to see is theirs and that last ad is the packaging. There is an old saying "You can lead a horse to water but you can't make it drink". Most marketers would disagree with that. Get your marketing right and the horse should be gulping the water straight away.
Getting your marketing right, however, is rarely easy, especially if you don't have the budget to create big media campaigns.
Whether you are a marketer, brand owner, research and developer or a designer, you've got to know your marketing P's to produce sales.
Most students studying marketing however, forget one of the most major P's of all - Packaging. They may assume that this is the area the designer will take care of. However, packaging development requires substantial teamwork from a wide variety of people across the entire supply chain.
This booklet has been put together to assist students and teachers understand the role of packaging in the marketing context. A series of news articles have been reproduced with the permission of PKN magazine and student activities written to accompany each one. A small number of companies have also contributed their own case studies relating to their packaging and marketing schemes.
The Packaging Council of Australia (PCA), would like to thank PKN magazine for their assistance in reproducing their articles and the companies who have agreed to have their products discussed here. Also a special thank you to Commerce teacher, Alan Wharton from Caulfield Grammar School, who kindly offered to review some of my activities for this booklet during the very busy Year 12 exams.
Click here to view sample case studies
Only $20
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