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2011 Results

• 2011 Best Of Show
• Consumer Accessibility - Overall Award
• Environmental Design - Overall Award
• Judges Rationale - Overall Award
• Winning Briefs
• • Brief A - Redesign an Aerosol
  • Brief B - Society, Packaging & Consumers
  • Brief C - Six Can Beverage Wrap
  • Brief D - Nuts or Confectionery in Tin
  • Brief E - Pharmaceutical Packaging
  • Brief F - Baby Food in Glass
  • Brief G - Redesign an Existing Product
  • Brief H - Juice or Dairy Shrink Sleeve Label
  • Brief I - Next Generation Milk Packaging

Judges Rationale - Overall Award

• GOLD
• SILVER
• BRONZE

Award Criteria

Australian Institute of Packaging Award Criteria: This Award is for the student that best produced excellence in research, documentation and presentation of their rationale.

Student Name
Holly Doran

Institution
Billy Blue College of Design, NSW

Name of Entry
Swallow

Comments
This strong model is well supported by a well researched and beautifully presented rationale. Holly’s rationale is easy to follow and well written. She has answered all of the key requirements set out in her brief and her use of clear headings and succinct sentences makes it easy to read. She has beautifully carried across the design elements from her model to her rationale. Out of 550 rationales, this was the clear winner of the Judges Rationale.