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2011 Results

• 2011 Best Of Show
• Consumer Accessibility - Overall Award
• Environmental Design - Overall Award
• Judges Rationale - Overall Award
• Winning Briefs
• • Brief A - Redesign an Aerosol
  • Brief B - Society, Packaging & Consumers
  • Brief C - Six Can Beverage Wrap
  • Brief D - Nuts or Confectionery in Tin
  • Brief E - Pharmaceutical Packaging
  • Brief F - Baby Food in Glass
  • Brief G - Redesign an Existing Product
  • Brief H - Juice or Dairy Shrink Sleeve Label
  • Brief I - Next Generation Milk Packaging

Brief G - Redesign an Existing Product

• GOLD
• GOLD
• SILVER
• BRONZE
• BRONZE
• COMMENDATIONS

Award Criteria

Procter & Gamble Award Criteria: This Award is for the entry that best developed a complete packaging solution for a product under any P&G brand that delivers visual identity, exceptional in-store shelf presence, and user-friendly experience.

Student Name
Laura Syme

Institution
University of South Australia, SA

Name of Entry
Pampers

Comments
Redesigning Pampers, Cruiser nappies, Laura’s research into competitors and the target market set up a solid framework for her solution. She developed a rectangular shaped, lightweight pack using brown card which creates instant product and brand differentiation against competitors. The die-cut hippo face acts not only as decoration, but also as an indicator of how many nappies are left. Clever design allows for the pack to be displayed horizontally on the shelf, which, however can be flipped vertical when at home for dispensing the nappies.