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2011 Results

• 2011 Best Of Show
• Consumer Accessibility - Overall Award
• Environmental Design - Overall Award
• Judges Rationale - Overall Award
• Winning Briefs
• • Brief A - Redesign an Aerosol
  • Brief B - Society, Packaging & Consumers
  • Brief C - Six Can Beverage Wrap
  • Brief D - Nuts or Confectionery in Tin
  • Brief E - Pharmaceutical Packaging
  • Brief F - Baby Food in Glass
  • Brief G - Redesign an Existing Product
  • Brief H - Juice or Dairy Shrink Sleeve Label
  • Brief I - Next Generation Milk Packaging

Brief F - Baby Food in Glass

• GOLD
• SILVER
• BRONZE
• BRONZE
• COMMENDATIONS

Award Criteria

O-I Australia Award Criteria: This Award is for the winning entry that best designed an innovative, functional and attractive glass package for the single serve baby food segment. The package had to be a fresh, original design that met all requirements of the brief.

Student Name
Rosie Cameron

Institution
Griffith University, Queensland College of Art, Southbank Campus, QLD

Name of Entry
Tots Organic Baby Food

Comments
Tot’s Organic Baby Food is highly functional with clean and effective branding. The bowl-like shape is designed to fit into the palm of the hand and the wide top allows for easy access to the product. Thorough research was given to the competitors, ergonomic design, materials, labelling and shelf presence. The shape and material also allows the packaging to have a second usage. A different shape and clever solution.