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2011 Results

• 2011 Best Of Show
• Consumer Accessibility - Overall Award
• Environmental Design - Overall Award
• Judges Rationale - Overall Award
• Winning Briefs
• • Brief A - Redesign an Aerosol
  • Brief B - Society, Packaging & Consumers
  • Brief C - Six Can Beverage Wrap
  • Brief D - Nuts or Confectionery in Tin
  • Brief E - Pharmaceutical Packaging
  • Brief F - Baby Food in Glass
  • Brief G - Redesign an Existing Product
  • Brief H - Juice or Dairy Shrink Sleeve Label
  • Brief I - Next Generation Milk Packaging

Brief E - Pharmaceutical Packaging

• GOLD
• SILVER
• SILVER
• BRONZE
• COMMENDATIONS

Award Criteria

Dalton Award Criteria: This Award is for the entry that best created and designed the packaging for an over-the-counter pharmaceutical product.

Student Name
Holly Doran

Institution
Billy Blue College of Design, NSW

Name of Entry
Swallow

Comments
Swallow, headache tablets, answers the brief perfectly. It is a sustainable package that contains detachable multi-packs creating a convenient small package for consumers to carry in bags or pockets. Constructed out of Dalton stock, Swallow’s innovative design and shape stands out amongst competitors as it falls outside the current size dimensions. Holly’s detailed research into the brand name and graphics on the pack assisted in producing a very deserving winner.