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2011 Results

• 2011 Best Of Show
• Consumer Accessibility - Overall Award
• Environmental Design - Overall Award
• Judges Rationale - Overall Award
• Winning Briefs
• • Brief A - Redesign an Aerosol
  • Brief B - Society, Packaging & Consumers
  • Brief C - Six Can Beverage Wrap
  • Brief D - Nuts or Confectionery in Tin
  • Brief E - Pharmaceutical Packaging
  • Brief F - Baby Food in Glass
  • Brief G - Redesign an Existing Product
  • Brief H - Juice or Dairy Shrink Sleeve Label
  • Brief I - Next Generation Milk Packaging

2011 Best Of Show

• BEST OF SHOW

Award Criteria

Packaging Council of Australia Award Criteria: This Award is selected from one of the Gold winning entries. The Best of Show is the entry that best complies with the brief while displaying a high level of innovation. Both the mock-up and rationale will be equally judged and must be of a high standard.

Student Name
Holly Doran

Institution
Billy Blue College of Design, NSW

Name of Entry
Swallow

Comments
What a solution! Holly has not only exceeded her brief category, won the best rationale Award but has now taken the highest prize. She has given extensive thought to what makes an impressive pack design. All aspects from material choice, design, consumer use and interaction were researched and solved. From all of this research her concept is simply flawless and ready to make its way to shelves today. A brilliant and unique design.