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2011 Results

• PCA Best Of Show
• Arthritis Australia Consumer Accessibility Award
• Australian Packaging Covenant Sustainability Award
• Beverage Award
• Colorpak Innovation Award
• Confoil Brand Design Award - Food & Beverage
• Confoil Brand Design Award - Non Food & Beverage
• LATMA Labelling Award
• MWV Family of Packages Award
• Packaging For Industry Award
• NCI Fresh Food & Table Ready Award

MWV Family of Packages Award

• GOLD
• SILVER
• BRONZE
• BRONZE

Award Criteria

Award Criteria: This Award recognises the special association between a brand family. The Award will be presented to two or more packages designed to convey a common brand image over a range of products and/or sizes

Package Title
Fudge Urban

Entry Submitted By
Sabre Corporation

Brand Owner
Fudge (Sabre Corporation)

Packaging Supplier
Jalco Cosmetics; PAX Australia; Ardagh Group; Precision Valve; Salient; Wanchen; Jewel Corp; Tin Box Company of Australia; Zhejiang JM Industry Co; MIPA Printing; Adehsifs

Designer Graphic
Carpe Diem Design

Comments
Very cleverly, Fudge Urban hits the mark in creating a strong brand connection across their product range. Maintaining their edgy, metropolitan feel a range has been created with a more youthful edge, targeting the 13-24 year old market. Orange, their “home” colour, has been applied across all pack forms, allowing a consistent background for the graphics. Significant attention to detail was applied to every design element and across a broad range of packaging materials. Overall, high quality packaging which makes a strong brand statement.