Award Criteria

This Award recognises the effort that goes into the design and manufacture of packs of fresh and/or pre-prepared food that is sold and kept in the fridge/freezer and is ready to eat without further preparation other than heating or dressing.

Entry Submitted By

Brandism Pty Ltd

Package Title

Ashgrove Cheese Range

Package Component Manufacturer

K&G Labels; Cryovac

Package Designer Functional

Cryovac

Package Designer Graphic

Brandism Pty Ltd

Package Owner

Ashgrove Farm Cheese

Comments

Designed to express the handmade nature of the product, a clever use of brown paper gives this range a fresh and natural appeal and certainly sets it apart in its category from competitors through the unbleached, uncoated top paper. Judges wanted to acknowledge the lateral thinking at work in such a solution. The application of brown paper to this range creates a distinctive departure from the norm in its category. Each pack is further embellished with a metallised stock self-adhesive label that is cleverly printed to allow the metallised stock to shine through and create a range of golden tones. The die-cut label highlights the logo, with colour used selectively to differentiate flavours across the range. The product remains visible through the underside of the pack to allow confident identification and selection.