Award Criteria

This Award recognises the special association between a brand family. The Award will be presented to two or more packages designed to convey a common brand image over a range of products and/or sizes.

Entry Submitted By

Brandism Pty Ltd

Package Title

Brunetti Packaging Range

Package Component Manufacturer

Colorpak Limited; Jet Technologies; K & G Labels

Package Designer Functional

Colorpak Limited

Package Designer Graphic

Brandism Pty Ltd

Package Owner

Brunetti Cafe & Pasticceria

Comments

Understanding the value of consistent brand presentation is clearly evident with this packaging concept. A dazzling array of surfaces, substrates, pack shapes, and accessories are united in a remarkably well-connected graphic language. The singular colour scheme delivers a powerful statement in tandem with the omnipresent logo: whether featured as hero or rendered as wallpaper, the logo is the focus. The brand colour is matched well across a variety of materials: ribbons, tissue, seals and stickers, which all add sensory layers to myriad boxes, wraps and cartons.