Award Criteria

This category rewards excellence in the design and visual quality of the label, working in conjunction with the other components as a finished product. Judging criteria included mandatory product information, aesthetics, technical innovation, functionality, durability and environmental considerations.

Entry Submitted By

Brandism Pty Ltd

Package Title

Connoisseur Lolly Jars

Package Component Manufacturer

Rapid Labels

Package Designer Functional

Rapid Labels

Package Designer Graphic

Brandism Pty Ltd

Package Owner

Pudding on the Ritz

Comments

Judges noted that the jars used in this entry are identical to those used by another winner in this category, proving beyond doubt the transformative potential of a great label design. The objective here has been to enhance and communicate a premium gift persona. Typography, colour, graphic embellishments and texture combine to express a festive message. A metallized polypropylene stock was chosen for the label to provide a cost-effective alternative to foil stamping without any aesthetic compromise. Fine printing allows the metallic base to shine through in graphic highlights, and an overall matte varnish unifies the surface with a smooth sheen. This range accommodates all legal data expertly and unobtrusively. A die-cut label spans the lid creating a decorative cap label and a tamper-proof seal in one.