Shrink Sleeve Wine Label

Award Criteria

The entry that best designed a shrink sleeve label for wine targeting the 18-30 year old market. The pack had to be visually appealing, have strong brand identification and stand out appeal on shelf, promoting a visual difference.

Student Name

Daniel Forster

Institution

Queensland College of Art, Griffith University, Southbank Campus, QLD

Name of Entry

Stacey

Entry Comments

Daniel has used the shrink sleeve label for wine superbly. He has made excellent use of the material by allowing the graphics to appear over the entire length of the bottle. The imagery supports and complements the shape of the pack. He has completed all the mandatory research requirements and has taken into consideration all the technical elements, resulting in a design that suffers no impact from distortion. A visually appealing and fresh approach to the red wine market.