Pet Food Carton

Award Criteria

The entry that best designed a pet food carton that addressed graphic and functional needs of the identified target audience.

Student Name

Vincent Chan

Institution

Monash University, VIC

Name of Entry

Pooch

Entry Comments

Vincent has designed a package that is visually appealing, ergonomically functional and a perfect fit to the target audience. His design - Pooch - is supported by extensive research into the target market, competitors and how users with a hand disability or the elderly, will dispense the product. The use of strong photography creates real personality to the pack and an emotional connection to the pet food owner. His use of colour and form add to the dynamics and creates strong product differentiation to the existing market. He has used the materials to an advantage as the lid becomes the measuring cup so no other material is used. In order to make the pack easy to hold, the structure was scored and indented to create three faces.