Judges Rationale

Award Criteria

Awarded to the student that best produced excellence in research, documentation and presentation of their rationale. The winner met all the mandatory requirements set in their brief and exceeded all the expectations as outlined in the brochure.

Student Name

Vincent Chan

Institution

Monash University, VIC

Name of Entry

Pooch

Entry Comments

This was an extremely well presented rationale. The concept of Pooch was supported by extensive research into the current retail market. Justification of design choices, branding, graphics and structure were given based on the findings from research with the target audience. The rationale was presented in a logical and clear format with excellent use of headings and diagrams. The design of the rationale complemented that used on the package.