Best of Show Award

Award Criteria

This Award was selected from one of the Gold winning entries. Both the mock-up and rationale were presented to an exceptional level.

Student Name

Vincent Chan

Institution

Monash University, VIC

Name of Entry

Pooch

Entry Comments

With the potential of entering the commercial shelves instantly, this entry was a clear standout. Vincent considered every element any industry package designer would have done to get this product to shelf. His package looked professional, displayed excellent photography, considered all legal labelling requirements as well as provided an answer to consumers with hand disabilities or the elderly. His mock-up was supported by a strong rationale with substantial research into competitors and the target market. Overall, this design was flawless and was the very deserving winner of this Award.