NCI Packaging
Fresh Food & Table Ready Award

Award Criteria

This Award rewards the effort that goes into the design and manufacture of packs of fresh and or pre-prepared food that is ready to eat without further preparation other than heating or dressing.

Entry Submitted By

Aldi Stores

Package Title

Duchess - Crème Caramel & Panna Cotta

Package Designer Graphic

Motor Design

Package Owner

Aldi Stores

Comments

Classic good looks and expert typography combine with irresistible product photography to create this sensational pack. Warm, mellow tones carry a subtle, circular motif that insinuates a creamy, textural smoothness. Graphic design is economical and uncluttered, yet the effect is rich and highly evocative. This simple design format is in fact very sophisticated in its application, and the link from variant to variant is masterfully done. The delicious promise inherent in these beautifully executed outer wraps is substantiated instantly by a clear view of the product at the end of the pack. The tubs have a tamper-proof seal and both wrap and tub are recyclable.