NCI Packaging
Fresh Food & Table Ready Award

Award Criteria

This Award rewards the effort that goes into the design and manufacture of packs of fresh and or pre-prepared food that is ready to eat without further preparation other than heating or dressing.

Entry Submitted By

Cryovac Australia Pty Ltd

Package Title

Leggo’s Authentico Fresh Pasta Sauce

Package Component Manufacturer

Cryovac Australia Pty Ltd

Package Designer Functional

Outerspace Design Group

Package Designer Graphic

Cowan Design

Package Owner

Simplot Australia Pty Ltd

Comments

The strength of this handsome little tub lies in its wholesome credibility. Through a clever use of ‘brown paper bag’ aesthetics and deli-style graphics, the designers have created an authentic ‘fresh food’ look for the brand. Coupled with the visible section of the tub that displays the product within, the fresh appeal of this microwave-ready pack is obvious. But it is functional too. Holes in the rounded lid allow steam to escape while in the microwave, and the fibreboard sleeve insulates the pack for easy handling after heating. Flavour variants are clearly marked by a casual splash of colour. Aesthetically superior to its current competition, this honest, open, unadulterated presentation speaks volumes for the brand itself.