MWV Family of Packages Award

Award Criteria

This Award recognises the special association between a brand family. It was to be presented to two or more products designed to convey a common brand image over a range of products and or sizes.

Entry Submitted By

Alperstein Designs

Package Title

Luv a Bub

Package Component Manufacturer

Alperstein Designs

Package Designer Functional

Alperstein Designs

Package Designer Graphic

Alperstein Designs

Package Owner

The Royal Children’s Hospital Auxiliaries

Comments

Designers have created a series of flexible design elements to allow easy connection across a range of pack shapes and display requirements. The monochrome scheme is a powerful linking asset. Repetition of subtle stripes and stars creates an instant relationship between the various pieces of this collection. Patterning options of polka dots or stars, an undulating line, and an illustrated ‘bub’ provide further elements to be emphasised for differentiation where relevant, without disturbing the overall family links. The gift box styling is logical and appropriate to the product and its placement.