Heidelberg Labelling Award

Award Criteria

This Award rewards excellence in the design, visual quality and technical execution of the label in conjunction with the other pack components as a finished product.

Entry Submitted By

Yates

Package Title

Yates Acticote – Water Shed Pack

Package Component Manufacturer

Arrow Plastics Pty Ltd

Package Designer Functional

Arrow Plastics Pty Ltd

Package Designer Graphic

Yello

Package Owner

Yates

Comments

Normal garden product tubs suffer all the harshness that weather can deliver to nurseries and home gardeners. They are required to be stackable, currently via a recessed lid. But this brings related problems of water and dirt pooling in the lid, and the subsequent deterioration of the label and breakdown of the appearance and the stability of the pack. Nurseries have therefore been forced to display the tubs indoors and away from other related products. This clever pack has solved all that by inverting the design: by using a raised lid and a recessed base. The tubs still fit together and are stackable, and ultimately, a new in-mould label overcomes the weather and water damage that plagued the previous self-adhesive labels.