Heidelberg Labelling Award

Award Criteria

This Award rewards excellence in the design, visual quality and technical execution of the label in conjunction with the other pack components as a finished product.

Entry Submitted By

Mollydooker Wines

Package Title

Velvet Glove

Package Component Manufacturer

Saverglass, Collotype, Impressiv

Package Designer Functional

Sarah Marquis

Package Designer Graphic

Mash Design

Package Owner

Mollydooker Wines

Comments

Technical excellence takes this exquisite product to the lead, but it was the imagination exhibited by the designers that really captivated the judging panel. The glove-shaped label is die-cut from real French black velvet to give a sensuous, tactile surface, then is printed with whimsical illustration and typographics in silver foil. The back label, also die cut, carries all the technical and mandatory product information brilliantly, despite the size of the type and the challenges of foil printing on such a difficult substrate. The success of this print technology shows great skill and mastery of print craft. A wax neck-seal offers the ideal complement to the design work below. A voluptuous bottle shape is unimpeded by this diminutive label that skims its hips, and the result is beautiful and individual.