Colorpak Export Award

Award Criteria

This Award recognises an Australian company achieving export business opportunities with the use of packaging specifically designed and developed for the export market.

Entry Submitted By

Icon Partners Branding and Design

Package Title

Waterwheel Fine Wafer Crackers

Package Component Manufacturer

Litho Super Pak

Package Designer Functional

Icon Partners Branding and Design

Package Designer Graphic

Icon Partners Branding and Design

Package Owner

Waterwheel Industries

Comments

This suite of packs is an ideal export product. Generous clear windows display the contents, overcoming any lack of product knowledge in a new market. The packs carry weights and measures in both grams and ounces, as well as a mark of Australian origin. A sophisticated graphic approach employs an image of wheat to convey a wholesome, natural grain message. This graphic is then rendered in a new colour for each flavour variant. This visual repetition links the packs in a simple way, and allows for easy identification, differentiation and selection among the range.