Carter Holt Harvey
Sustainability Award

Award Criteria

This Award applauds packaging that has been reinvented or created to demonstrate a significant advance in environmental considerations and provides a benchmark for its product/market segment.

Entry Submitted By

Carter Holt Harvey

Package Title

Cadbury Block Range

Package Component Manufacturer

Carter Holt Harvey

Package Designer Functional

Carter Holt Harvey ‘The Solution Centre’

Package Designer Graphic

Pinpoint Design Group

Package Owner

Cadbury Australia

Comments

The previous Cadbury pack with its metallised paper wrap was difficult to recycle, and more likely to be crumpled up as waste by the consumer as it was not perceived as recyclable. As a high volume product, the impact of this waste was a concern. Consumer research confirmed that in this new box alternative, 70% of packs are likely to be recycled, because it is easy to identify as cardboard waste. There are convenience benefits too. The pack allows easier access to portions during the life of the product and is now re-closable during use and even serves as a handy tray for sharing. This new box-style pack elevates the Cadbury brand to match the styling of many European brands and gives a premium appeal to the Cadbury block range, which is one of Australia’s favourite block chocolate products.