Carter Holt Harvey
Beverage Award

Award Criteria

This Award considers aesthetics and functionality in conjunction with print, image, graphics and overall presentation appropriate to the market segment. Due account was to be given to innovative technology associated with form, functional enhancements, labelling, product protection and other surface treatments.

Entry Submitted By

Anthem Design

Package Title

Rosemount O

Package Component Manufacturer

Bottle: Amcor, Label Creation and Printing: Collotype Labels

Package Designer Functional

Amcor

Package Designer Graphic

Anthem Design

Package Owner

Foster’s Group Limited

Comments

Reiterating a trend of minimised label size is this design for Rosemount O. The narrow paper band is sensitively placed and decorated allowing the contents and the bottle shape to shine. Texture, rather than colour is used on this label to create interest. Expert control and precision printing of a tinted screen on metallised stock creates a ‘shimmering’ grey pattern that is tactile and adds to the premium effect. This triangular patterning is echoed on the neck label and in the colour of the soft grey cap. The black diamond is also repeated on the neck label for maximum impact and overall the effect is one of accessible good looks.