Carter Holt Harvey
Beverage Award

Award Criteria

This Award considers aesthetics and functionality in conjunction with print, image, graphics and overall presentation appropriate to the market segment. Due account was to be given to innovative technology associated with form, functional enhancements, labelling, product protection and other surface treatments.

Entry Submitted By

Visy

Package Title

Pristine Water

Package Component Manufacturer

Visy

Package Designer Functional

Visy

Package Designer Graphic

Luke Mangan

Package Owner

Luke Mangan Water

Comments

The choice of bottle shape is intended to elevate this bottled water away from the ubiquitous plastic silhouette we see everyday, and add a table-worthy elegance to this particular brand. Once again, minimum bottle space is accorded to the label itself which accentuates the slim bottle shape. Quiet, stylish graphics adorn self-adhesive labels front and back. A basic black colour scheme is lifted with a touch of red and is enhanced with a high-rise varnish. The result allows the pristine contents to remain the hero of the pack. Recycled PET is lighter in weight and brings supply chain efficiencies and cost savings.