Carter Holt Harvey
Beverage Award

Award Criteria

This Award considers aesthetics and functionality in conjunction with print, image, graphics and overall presentation appropriate to the market segment. Due account was to be given to innovative technology associated with form, functional enhancements, labelling, product protection and other surface treatments.

Entry Submitted By

Graphic Packaging International Australia

Package Title

Ruski Lemon Range Multi Packs

Package Component Manufacturer

Graphic Packaging International Australia, Jaypak Cartons, Colorpak Limited, Foilmasters

Package Designer Functional

Graphic Packaging International Australia

Package Designer Graphic

Bicart- VOK Beverages

Package Owner

Diageo Australia, VOK Beverages

Comments

In a category that is increasingly cluttered and highly competitive, Ruski has carved an incisive visual niche. There is great design empathy in evidence here - the subtle colour palette is the perfect partner for the soft opalescent ‘wash’ of the liquid product that is visible within. The colour scheme of white and smoke-grey, on a silver metalised stock, is enhanced by a dash of red. The slim-line label is minimised in both colour and scale, yet has maximum impact and legibility. Emphasised by the repetition of the star in the circular neck label, the language is slick, credible and authentic. The vertical orientation of the logo and the star design works just as powerfully on the cardboard sleeve 4-pack.