Amcor Innovation Award

Award Criteria

This Award recognises outstanding achievements in packaging innovation across the full range of materials, structures, components and developments. The packaging should be enhanced by innovative design and thinking, demonstrate a significant advance in technology or material usage and should deliver significant benefit to the market place.

Entry Submitted By

VIP Packaging & Preshafood Limited

Package Title

Preshafruit®

Package Component Manufacturer

Bottle and cap: VIP Packaging, Label: Wedderburn

Package Designer Functional

VIP Packaging

Package Designer Graphic

Design By Pidgeon

Package Owner

Preshafood Limited

Comments

The use of High Pressure Processing (HPP) is growing in industry and this example is a first for fruit juices. Here the pack has been designed to suit the HPP process, with great success. In order to fit these small bottles inside the high pressure cylinder, designers have taken a lead from the demands of the process itself to create these ‘segment’ shaped bottles. Six bottles fit together to form a circle within the cylinder. They hold fast and neatly in this controlled position throughout the pressurisation process. The unique triangular shape is attractive and efficient. At point of sale it is one of a kind with an intriguing combination of fonts and graphics and a simple colour palette across the variants. The overall result echoes the contents: pure, clean and pristine.