They say it takes 2.6 seconds for a
customer to choose one product off a supermarket shelf over another
similar product. The last advertisement a customer sees for a product
is its packaging – so it better be eye catching and visually
distinctive. This is exactly what Year 11 Melbourne High School
student, Tom Adolph has done.
Tom’s entry was a
unique, classy and creative design for high end market biscuits. His
innovative design utilised a cardboard cylinder shape with a ‘snug’
fitting retractable half cylinder interior to protect the product. The
cardboard created the optimum surface for the classy black background
labelling that further enhances its ability to stand out from its
market competitors. Tom’s attention to mandatory labelling requirements
together with his rationale, which justified his design choices, went
well beyond the basic requirements and expectations of this challenge.
The eye catching, innovative, sophisticated mock-up has great point of
sale features and can easily be marketed to the discerning shopper.
