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Huhtamaki Packaging The Brand Award

This award pays homage to the deliberate creation of brand value through packaging.

The winning entry will be either an existing brand for which the packaging has been redesigned and enhanced to create new value or a new brand that is differentiated in its category, primarily through its packaging.

It will have demonstrated that the value, added by the enhanced packaging, has commanded a price premium or market share gain relative to other offerings in that category.

 

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