Award Criteria

Judges were looking for the best entry that develops a new packaging solution, targeted to kids, for Tuna – under the John West brand. The entry needs to deliver visual identity, exceptional in-store shelf presence, and user-friendly experience, considering both the consumer (kid) and the shopper (parent). To read the brief, click here.
Student Name: James Innis
Institution: TAFE Queensland East Coast, QLD
Name of Entry: Kids' Catch

Kids' Catch is a well thought out concept that met and exceeded all of the requirements of this brief. James produced a pack that would stand out on the shelf amongst current competitors. He did sound research in understanding both the primary and secondary target market - especially how the kids interact with the pack and the product. A reusable spork with a fun fishtail shaped end is included, and is located above the perforation. The shape of the pouch is suitable for a lunchbox and is easy for the kids to eat from. Clear communication with the "Push, Tear, Eat" call out tells them exactly what to do. An excellent solution to a challenging brief.

Award Criteria

Judges were looking for the best entry that develops a new packaging solution, targeted to kids, for Tuna – under the John West brand. The entry needs to deliver visual identity, exceptional in-store shelf presence, and user-friendly experience, considering both the consumer (kid) and the shopper (parent). To read the brief, click here.
Student Name: Cynthia Dewi
Institution: Billy Blue College of Design, VIC
Name of Entry: Kids' Tuna

Award Criteria

Judges were looking for the best entry that develops a new packaging solution, targeted to kids, for Tuna – under the John West brand. The entry needs to deliver visual identity, exceptional in-store shelf presence, and user-friendly experience, considering both the consumer (kid) and the shopper (parent). To read the brief, click here.
Student Name: Natasha Devapura
Institution: Billy Blue College of Design, VIC
Name of Entry: Go Go Tuna

Award Criteria

Judges were looking for the best entry that develops a new packaging solution, targeted to kids, for Tuna – under the John West brand. The entry needs to deliver visual identity, exceptional in-store shelf presence, and user-friendly experience, considering both the consumer (kid) and the shopper (parent). To read the brief, click here
Student Name: Cara Brentnall
Institution: Swinburne University, VIC
Name of Entry: Munchiez Multipack
Student Name: Alice Costanzo
Institution: Swinburne University, VIC
Name of Entry: JR Tuna Lunchbox

Student Name: Lauren Ericksen
Institution: La Trobe University, Bendigo, VIC
Name of Entry: I Make My Lunch
Student Name: Luke Petering
Institution: Swinburne University, VIC
Name of Entry: Tiny Tuna

Student Name: Bonita Sihombing
Institution: Swinburne University, VIC
Name of Entry: School of Fish
Student Name: Mikaela Tubb
Institution: Swinburne University, VIC
Name of Entry: Tuna Bites