Award Criteria


This brief focused on designing a premium “Family of Packaging” across all three of Birds Eye’s product range – Fish, Vegetables and Potato.
To read the brief, click here.

Student Name: Sarah Radge
Institution: TAFE Queensland East Coast, QLD

Sarah has ticked every box this brief asked. Her design has created a space that allows the packs to stand out from competitors – whilst belonging in the same family. The pack design created is a unique shape that boasts excellent and effective imagery. The labelling on pack meets the industry standard and is supported by excellent photography. All round, an excellent solution.

Award Criteria

This brief focused on designing a premium “Family of Packaging” across all three of Birds Eye’s product range – Fish, Vegetables and Potato.
To read the brief, click here.


Student Name: Cameron McVeigh
Institution: TAFE Queensland South West, QLD

Award Criteria

This brief focused on designing a premium “Family of Packaging” across all three of Birds Eye’s product range – Fish, Vegetables and Potato.
To read the brief, click here.


Student Name: Shantelle Shore
Institution: TAFE Queensland South West, QLD

Student Name: Jessica Geppert
Institution: Billy Blue College of Design, VIC

Award Criteria

This brief focused on designing a premium “Family of Packaging” across all three of Birds Eye’s product range – Fish, Vegetables and Potato.
To read the brief, click here.


Student Name: Chumani Newman
Institution: TAFE Queensland South West, QLD