HEIDELBERG AUSTRALIA BEAUTY THROUGH DESIGN AWARD

This Award recognises that aesthetic style in marketing is an extremely powerful tool used to transmit perceptions about an organisation or brand to the customer.

Successful entries must express beauty through design and be artful in their execution. The package will have achieved a completeness of presentation and give an impression of consummate perfection in its own right.

The package will convey a sense of well being and luxury which will enrich the purchaser far beyond the functional aspects of the product contents.

Performance - In the creation of brand awareness, intellectual and emotional association, differentiation of products and to help consumers categorise the relationship between products.

Innovation - The winning entry will have successfully integrated a variety of sensory elements (such as colour, shape, materials, texture, typeface and scent) to express a brand aesthetic style. This will have achieved a powerful point of differentiation to create positive overall customer impressions.