PACKAGING FOR THE PEOPLE AWARD
- SPONSORED BY THE PACKAGING SHOP

This Award is for the entry that allows consumers to access and enjoy the content of the packaged product as conveniently as possible. The Award will applaud packaging that has been designed with functionality and convenience in mind.

Entries that demonstrate innovation and/or improvements in existing brands will be welcomed.

This Award is open to all retail consumer packaging.

Judges will consider:

• Functionality & Convenience
• Design innovation with attention to construction
• Image appropriate to the market segment, communication and legal compliance
• Environmental impact
• Stimulation of consumer demand